Market Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.
Good Food Concepts
Food deserts are areas where residents cannot easily access vendors that sell fresh fruits, vegetables, and other whole foods that are essential to a healthy diet and lifestyle. People with low-income and communities of color are most likely to be impacted by food deserts, and research has shown that living in a food desert is a risk factor for the development of diabetes and hypertension, both risk factors in exacerbated symptoms of coronavirus. 29% of Louisiana residents live in an area that has been designated a food desert by the US Department of Agriculture. Market Umbrella combats food deserts in the GNO by “Cultivating the Field of Public Markets for Public Good” through farmers markets (drive-thrus or otherwise), delivery options through community partnerships, and SNAP education.
The Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts nearly 60 local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.