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Coffee Vendor - Request For Applications

Coffee Vendor Request For Applications

Market Umbrella is the non-profit that runs the Crescent City Farmers Markets and a number of equitable fresh food access incentive programs. As market operators, one of our core objectives is to support new and small businesses in our area by connecting them to market opportunities, and also through various technical assistance efforts to support local business development. And of course, bringing products to consumers that they love!

Market Umbrella is seeking to onboard local, small scale coffee roasters as regular market vendors to sell roasted coffee beans for home consumption and prepared drinks at each of our markets. While traditionally beverage service has been performed in house, we are looking to increase customer utility by having coffee beans available for sale at market and bring high quality prepared coffee beverages from artisan producers to our markets.

We are open to having non-coffee food related items such as tea, pastries or prepared foods at market, and are open to discussing other items made by a prospective vendor however no reselling is allowed in CCFM markets.

A qualifying vendor will:

  • Be a locally-based business
  • Have an Occupational/General Business license in Orleans Parish and city and state sales tax certificates
  • Not be a franchise
  • Follow all applicable food safety regulations
  • Operate no more than three brick and mortar retail locations
  • Bring roasted beans as a grocery item, and may also bring drinks for immediate consumption
  • Maintain a consistent presence at market
  • Adhere to Market Umbrella’s Rules and Regulations.
  • Have general and product liability insurance

We prioritize vendors who:

  • Roast their own coffee beans
  • Are underrepresented business owners
  • Provide foods that are culturally significant to New Orleans and/or Louisiana
  • Produce culturally significant products from a diversity of cultures
  • Prioritize using local ingredients in beverages when possible (i.e. local dairy)*
  • Prioritize ethically sourced coffee beans

Market Umbrella will provide:

  • A physical market space (see Participating Markets)
  • Promotion of your business on social media to CCFM’s 30,000+ social media followers and with market shoppers
  • Features in Market Umbrella’s weekly newsletter, the Morsel, distributed to 8k+ people weekly
  • Token economy management to allow EBT/SNAP sales at market and vendor technical assistance

Vendor responsible for:

  • Electricity/power, if needed (can be provided via truck/cart, etc.)
  • Beverages & beverage packaging
  • Labelling and price signage
  • Tent, table, and all supplies needed for booth
  • Providing a brief bio/business description for MU’s promotional use
  • Vendors may accept any payment form they like, but must accept tokens which will be reimbursed by MU
  • Illumination (for evening/night markets)
  • Sanitary materials for on-site beverage preparation (gloves, PPE, sanitizer, etc.)
  • Water for on-site preparation or handwashing

Market Fees:

$40 per market from October through June, $35 per market July through September

$50 New Vendor Fee | $100 Annual Vendor Fee Renewal

Participating Markets

Uptown | Tuesdays at 200 Broadway at the River - Set up: 6-8 am Market: 8 am - noon

Mid City | Thursdays at 500 N. Norman C. Francis Parkway on the Lafitte Greenway - Set up: 1-3 pm Market: 3 - 7 pm

City Park | Sundays at Tad Gormley Stadium parking lot - Marconi and Navarre - Set up: 6-8 am Drive Thru Pre-order: 8 am - 9:45 am Walk-up Sales 10 am - noon

*Our markets are rain or shine. It is imperative that you remain set-up for the entire market regardless of weather.

Submit your Application

After you have read through this one-pager and our Vendor Rules and Regulations (located on our website), apply here by November 12th, 2021.

All applications will be reviewed after the submittal deadline.

Contact us with any questions

If you have any questions about the application process or about the application, please email us at Contact us at or call us at the Veggie Hotline 504-495-1459 if you have any questions or concerns.

Apply Now!

Market Match Limit Lifted!

Market MatchUnlimited Market Match, Market Umbrella's SNAP incentive program, extended through December 31, 2021!

About Us

Market UmbrellaMarket Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers MarketThe Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts nearly 60 local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.