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Ever wonder what’s ripe at the Crescent City Farmers Market this week? Who will be there? Who is cookin’? Sign up here for our popular electronic newsletter Market Morsels to learn recipes, market updates, and food preparation tips from our own vendors, chefs, and shoppers. It’s published each Monday so you can prepare to shop for the week!

Crescent Fund: Hurricane Ida Relief Fund

When tragedy strikes Crescent City Farmers Market vendors and disrupts our local food system, Market Umbrella's Crescent Fund has historically operated to collect donations from market friends and supporters to provide immediate, direct relief to our vendors.

In light of the extensive damage sustained by local farms, fishing boats, and other infrastructure needed to operate these small, local food producing businesses due to Hurricane Ida, Market Umbrella has reignited the Crescent Fund. All donations made to this fund will go directly to the farmers, fishers, ranchers, and food producers of the Crescent City Farmers Market community so that they can return to market with your favorite products as soon as possible. Please, donate today!

Your gift would be an investment in the future of New Orleans local food system, getting vendors back to market so that we can continue facilitating access to fresh, nutritious food for the New Orleans community, including low-income shoppers who depend on our programs like Market Match and Market Mommas Club.

Market Match Limit Lifted!

Market MatchUnlimited Market Match, Market Umbrella's SNAP incentive program, extended through December 31, 2021!

Vendor Technical Assistance

Facilitated Networking

Through farm to school procurement work, and partnerships with local restaurants, food aggregators and distributors, Market Umbrella proactively connects vendors to other sales opportunities within the food system, diversifying revenue streams and increasing sales for our vendors.

COVID transition to technology

WhatsGood, Quickbooks, Zoom, Venmo, etc.

In early 2020, Market Umbrella rapidly worked to transition many internal manual processes to electronic ones, as well as introduced new contactless sales mechanisms in the face of COVID, all of which used new technology or increased reliance on existing technology. Market Umbrella staff worked with vendors on offering trainings and one-on-one assistance to build proficiency with these new platforms.

Guest speakers

From Louisiana Department of Agriculture and Forestry’s Food Safety Modernization Act (FSMA) expert, to farm finance agents, small business bankers, New Orleans/USDA SCORE, quarterly vendor meetings are often a learning opportunity.

Trainings

Collaborative effort with university partners LSU Ag Center and Southern University Ag to bring awareness to and host trainings such as Produce Safety Alliance (PSA) and Market Ready. Participate in Sustainable Agriculture Research and Education advisory body, to create relevant trainings for small scale food producers.

Resource sharing

Sharing information with vendors on educational, financial, and relief opportunities from federal, state and local resources, FSA, USDA, community partners, other non-profits and philanthropies including providing assistance in supporting applications and connecting to application resources.

Production planning consultation

Market staff welcomes all vendors to consult on future crop and value-added product production planning, bringing expertise in seasonal crops that can be cultivated in our area, as well as helping to identify open market niches, understand specialty food trends, and providing market research.

Vendor Portal

CCFM vendors have access to an online portal which houses all resources that have been disseminated through meetings, emails, webinars, etc. into one home on our website. Trainings, one pagers, FAQs, resources can all be found there and accessed any time by vendors.


Market Umbrella is grateful for generous support from Hancock Whitney Bank for making this work possible.

About Us

Market UmbrellaMarket Umbrella is an independent nonprofit 501(c)(3), based in New Orleans, whose mission is to cultivate the field of public markets for public good. Market Umbrella has operated the Crescent City Farmers Markets (CCFM) since 1995.

Crescent City Farmers MarketThe Crescent City Farmers Market operates weekly year-round throughout New Orleans. The CCFM hosts nearly 60 local small farmers, fishers, and food producers, and more than 150,000 shoppers annually.